SPAS AND THE EUGANEAN HILLS
AXIS 3. ACTION 3.3.4 D
POC – Complementary Operational Program to the ERDF 2014–2020. Regional Council Resolution No. 1392 of September 16, 2020. Action 3.3.4/D “Call for proposals for the establishment, development, and consolidation of SME clusters for initiatives in national and international markets that promote the recovery of tourism demand for destinations and tourism products in the Region, in line with the coordinated image of the Veneto Region: ‘Veneto, The Land of Venice’”.
The “TERME E COLLI EUGANEI: THE LAND OF HEALTH & EMOTION” destination project aims to stimulate and promote the recovery of tourism in the post–COVID-19 era within the OGD Terme e Colli Euganei region, welcoming tourists with an integrated and coordinated “slow” experiential offering capable of embracing the diverse facets of the destination and promoting them through targeted initiatives in both established and emerging markets, both nationally and internationally.
From this perspective, the project embodies the desire of local tourism operators and complementary service providers to jointly develop and implement a unified strategy for promoting and marketing the destination, with the aim of revitalizing the competitiveness of the local tourism system by attracting slow, responsible tourism that seeks to experience vacations as safe yet exciting adventures, centered on all-around well-being.
The proposing consortium was formed as a Temporary Joint Venture (TJV), comprising 20 economic operators, including the lead partner, Consorzio Veneto Terme Colli Marketing, all of which are headquartered in one of the municipalities within the jurisdiction of the OGD Terme e Colli Euganei:
The products that make up the integrated tourism offering at the heart of this project reflect the diverse and rich array of experiences available in the Terme e Colli Euganei destination. These can be categorized into the following four product clusters, which align with the core themes of the destination identified in the relevant OGD’s startup plan: Spas & Wellness, Nature & Sports, Food & Wine, Art & Culture.
The call for proposals for the establishment, development, and consolidation of SME clusters for initiatives aimed at promoting tourism and international markets, funded under the POC Special Section ERDF – Veneto Complementary Operational Program 14-20 _Action 3.3.4 D_D.Regional Council Decree No. 1392/2020 awarded the ATS a non-repayable grant of €559,112.02 against a total planned investment of €744,140.02.
The joint promotion and marketing of tourism products ensured a balanced promotion of both destination products covered by the project—PREVENTIVE HEALTH and SPORTS & TERRITORY—thereby highlighting both the thermal spas and the Euganean Hills.
The project activities have directly contributed to the visibility and international presence of the participating entities in their target markets, promoting their tourism products with the aim of stimulating demand and usage among the motivational segments of the target market.
The call for proposals for the establishment, development, and consolidation of SME clusters for initiatives aimed at promoting tourism and international markets, funded under the 2014–2020 ERDF Regional Operational Program (ROP) – Action 3.3.4, Sub-Action D (Regional Council Resolution No. 1426 of October 1, 2019) awarded the ATS a grant of €298,322.02 against a total planned investment of €596,644.04.